What Doing Good Digital Can Do For You


Our staff has consulted on hundreds of Luminate Online, TeamRaiser and Blackbaud projects. Combined, we have helped organizations raise over $500M through our Luminate Online and TeamRaiser work. As a certified Blackbaud Solution Provider, we collaborate frequently with Blackbaud account managers, support staff, and senior executives.

Our team builds runs, rides, walks, DIY, Year-End campaigns, custom API solutions, all through Luminate Online and TeamRaiser.

We are experienced in RE and RE NXT and bring that knowledge to every project to ensure that donation forms, campaigns and events in Luminate and TeamRaiser are coordinated with your Raiser’s Edge strategy.

Our most popular services are:

  • Audit: An analysis to ensure you’re leveraging Luminate to its fullest.
  • Run, Walk, Ride, DIY Websites
  • Donation Forms and Conversion Rate Optimization
  • Advocacy Websites and Campaigns
  • Training and Support
  • Email Campaign Strategy and Management

Digital Strategic Planning 

Our team has worked with hundreds of non-profits in the United States and Canada to grow online fundraising and improve overall donor engagement. Following a review of your strategic plans, campaigns, and data, we’ll facilitate interviews and meetings with key stakeholders to understand your digital goals and challenges. Together we’ll develop a digital plan that considers technology improvements, campaign improvements, new campaigns, new channels, better integration and organizational alignment.

Following our recommendations we can continue working with you to conceptualize and execute campaigns and events. Our creative team can fully support all your digital needs from messaging through to graphic design, video and community management.

Online Advertising and Social Media Management

Whether it’s Giving Tuesday, Valentine’s Day or a Giving Day campaign, we will drive awareness, acquisition, retention and/or upgrades through online advertising and social media management.

After a discovery of your goals, data and donor personas, we’ll recommend channels, strategy, spend and creative, that ensures your success. You’ll work with our expert digital marketer who will consistently optimize the campaign while keeping you informed at the same time.

Paid advertising should always be accompanied by organic social media strategy. Our team has managed campaigns and events to ensure your audience is fully engaged across all social media channels.

Predictive Analytics and AI

Let Doing Good Digital deliver predictions and insights from your donor database. We leverage machine learning to analyze your constituent data to uncover trends and predictive analytics for upgrades and retention. Our analysis extends into the web where we can search hundreds of websites and data sources to build richer profiles in your database.

We want you to know exactly what factors determine an annual, mid-level or major donor’s likelihood of expanding their relationship with you.

  • Predictive analytics for upgrades and retention in annual, mid or major file.
  • Improve online campaigns
  • Build richer donor profiles and personas
  • Improve the donor journey

Raiser’s Edge and Data Consulting

Many of our clients ask how they can leverage the latest trends in big data, predictive analytics and artificial intelligence to gain better insights from their donor database. The first step in making data-driven decisions is ensuring your data hygiene is up to date. This includes fixing underlying challenges which most often include duplicate records, inconsistent coding practices and integration issues. Our data services team can ensure that your data is coded, integrated, clean and ready for analysis.

Technology Consulting and Partners

In addition to our specialization in Luminate Online and TeamRaiser, our staff and partners are experienced and certified in other non-profit sector technology platforms. Through a thorough technology discovery and analysis, we can help you optimize your usage of your current platform or transition you from one platform to another. Below are other platforms and partners that we work with:

  • Engaging Networks
  • Front Stream
  • DonorDrive
  • Omatic
  • Blackbaud NetCommunity
  • Blackbaud eTapestry
  • Higher Logic
  • Wisely

Data Services

We can streamline data collection, data entry, and integration between Raiser’s Edge, Luminate Online and other systems.

Through machine learning, we can support your most mundane data tasks at a very affordable hourly rate without sacrificing quality. If you are spending too much time on menial data tasks, give us a call.

Other Services

  • Video Production (English and French)
  • Event Production
  • Websites
  • Facebook, Instagram, Google Display
  • Google Grant Management
  • SEO
  • Conversion Rate Optimization