Doing Good Digital
Donation Forms
Many organizations face the challenge of outdated, unresponsive, or poorly designed donation forms that hinder their fundraising efforts. The Montreal Heart Institute, Rady Children's, and Ovarian Cancer Canada were all encountering similar issues and needed a solution that would not only modernize their donation forms but also increase donor trust, engagement, and overall contributions.
Our Solution:
1
Modern, Responsive Design
Our forms feature a sleek, contemporary design that looks professional and trustworthy, which is essential for converting potential donors. The forms are optimized for all devices, ensuring that donors have a smooth experience whether they’re using a smartphone, tablet, or desktop.
2
Accessibility Compliance
Inclusivity is a priority, and our forms are fully compliant with WCAG (Web Content Accessibility Guidelines). This ensures that all potential donors, including those with disabilities, can easily navigate and complete the donation process.
3
Full Branding Integration
We understand the importance of brand consistency. Our forms are fully customizable, allowing organizations to match their donation forms with their logos, colors, fonts, and button styles. This seamless branding helps build trust and recognition among donors.
4
Versatile Form Options
Different campaigns have different needs, so we offer multiple form layouts, including full-width, one-column, and multi-step options. This flexibility allows organizations to choose the format that best suits their goals and audience.
5
Ease of Use
Our forms are built with a clean coding structure that makes them easy to duplicate and customize for future campaigns. This not only saves time but also ensures that your forms remain consistent and effective across different initiatives.
Results:
By choosing Doing Good Digital’s donation forms, these organizations enhanced donor experiences, increased engagement, and ultimately raised more funds.
Montreal Heart Institute
The Montreal Heart Institute sought to increase their average gift size and overall donations. After switching from a single-column form to our multi-step form, they saw a remarkable 25.5% increase in average donation size. Over just two years, the new multi-step form raised 17% more than the single-column form did in four years. This shift not only boosted revenue but also improved the donor experience, leading to higher engagement.
Rady Children's
Rady Children's needed a refresh for their donation form to better align with their rebranding efforts and to boost average donation amounts. By adopting our form, they achieved a 56.5% increase in average gift size. The updated design, fully integrated with their new branding, played a crucial role in this improvement, demonstrating the power of a well-designed and branded donation form.
Ovarian Cancer Canada
After implementing our form, they saw immediate results, with more than double the number of transactions (a 118% increase). The average gift size increased by 14.5%, and in just over seven months, the new form raised 150% more than the previous form did over nine months. The combination of a beautiful rebrand and our modern, accessible form design was key to this success.
Platforms That Can be Used:
Blackbaud Luminate Online®
Engaging Networks
Ready to connect?
Are you ready for a donation form refresh? Contact us today.
- The Roper St. Francis Foundation wanted to energize their digital fundraising campaigns by boosting email engagement and raising more funds. They aimed to connect more effectively with their supporters and enhance the impact of their outreach while refining their email strategy to make their campaigns more compelling and successful.
- Many organizations face the challenge of outdated, unresponsive, or poorly designed donation forms that hinder their fundraising efforts. The Montreal Heart Institute, Rady Children's, and OCC were all encountering similar issues and needed a solution that would not only modernize their donation forms but also increase donor trust, engagement, and overall contributions.
- For World Ovarian Cancer Day, Ovarian Cancer Canada partnered with Doing Good Digital to create a fundraising campaign centered around a powerful personal story, using targeted segmentation for maximum impact.
