At Doing Good Digital, we love working with clients on digital grateful patient programs, complex renewal programs, or building donor journeys. But often we run into roadblocks based on technology. 

We are strong believers that all-in-one platforms, with donation forms, email, landing pages, surveys, P2P, all on one platform, can make for a better donor experience. Mainly because there is less data that needs to be integrated and your fundraising team can work from one platform instead of many. 

We’ve often talked about Blackbaud’s Luminate Online, but another platform that has impressed us lately is Engaging Networks. With its comprehensive features, ease of use,  and ability to deliver personalized donor experiences, it is a great choice for digital fundraisers.

Here’s why:

Ease of Use

Firstly, the ease of use stands out. The platform allows you to use a drag and drop style editor for donation forms, emails, landing pages and surveys. This makes creating and launching campaigns easier and faster.

Automated Digital Grateful Patient Program & Donor Journey

Engaging Networks enables nonprofits to automate and personalize their Grateful Patient Program while creating a seamless donor journey, ensuring a consistent and tailored communication strategy. 

Key features include:

• Surveys
• Custom Landing Pages (Example – Honor a Caregiver)
• Donation Forms
• Thank You Pages
• Drag and Drop Marketing Automation

Robust Segmentation and Conditional Content

The platform offers robust segmentation capabilities that make personalizing donor experiences easy and impactful. This is especially useful as you start building a more robust journey for patients after the initial onboarding series. Here’s what stands out:

• Easy-to-Build Conditional Content: Tailor emails, landing pages, and donation forms.
• Testing of Segments and Conditional Content: Optimize through experimentation.
• Email Tracking and Activity-Based Communication: Conditionalize future communications based on previous clicks or survey responses.
• Opt Out Customization: Allow constituents to customize the type of communication they would like to receive.

Customized Donation Forms

Creating a seamless donation experience is crucial, and Engaging Networks excels at this with its fully customizable Donation Forms. 

Here’s what makes them so effective:

• Auto-Populate Forms: Streamline the donation process by auto-populating donor information from emails.
• Next Suggested Gift: Increase giving by recommending the next gift amount based on current online giving.
• Double the Donation and DAFpay Integrations: Simplify matching gifts and donor-advised funds.
• Venmo Integration: Seamlessly pops up a QR code for easy-to-use functionality.
• Page Testing Tools and Non-Technical Editing Tools: These features ensure optimal performance and ease of use for all users.
• Built-in Page Split Testing: Test different versions to see what works best.

Engagement & List Building Campaigns

Engaging Networks helps organizations grow their audience and deepen supporter engagement by using these functions for engagement and list-building campaigns such as offering gated content to attract new sign-ups. Outside of Grateful Patient programs, growing your list organically can be beneficial to healthcare organizations and nonprofits alike. Additionally, this can help you create more customized and personalized content in impact messages or eNewsletters as part of that ongoing journey.

Tip: Use Marketing Automation to funnel these new contacts into a new subscriber journey to convert them to a donor.

In addition to the items we just talked about, Engaging Networks offers even more features  that will enhance the overall digital constituent experience:

• SMS Integration:  Easily incorporate SMS into your communication strategy with broadcasts.
• Responsive Support Team: The Engaging Networks team is always ready to assist.
• Drag-and-Drop Builders: Create beautiful emails and donation forms without technical expertise.
• All-In-One Platform: Access all of your digital fundraising needs from a single, user-friendly interface. This includes email, forms, automation, ecards, surveys, advocacy, events, member hubs, and more!

Whether you’re automating donor or patient journeys, delivering personalized content, or growing your supporter base, Engaging Networks might just have the tools you need to thrive. If you are considering a new technology platform, don’t hesitate to reach out to us, we can help you decide and transition to most fundraising platforms.

Did you know that Doing Good Digital is an accredited implementation partner? Reach out to learn more!