At Doing Good Digital, we work hard to stay on top of the latest nonprofit news, fundraising trends, and best practices. Read the latest industry news and articles that we’ve been flagging as a team and talking about:

Comprehensive Guide to Google Analytics 4 for Nonprofits

If you’ve been in Google Analytics lately, you may have seen the notification that Universal Analytics will no longer be supported as of July 1, 2023.

As companies and organizations begin to shift over to Google Analytics 4, learn the major differences between these two types of Analytics reporting, why the change is happening, and how to set it up – if you haven’t already!

Query in Database View

In reviewing 12 months of fundraising data, goDonate saw that nearly four in 10 one-time donations processed through their platform were made using a digital wallet (PayPal, Apple Pay, Google Pay).

While this data is limited to giving in the United Kingdom, it supports the addition of this giving option to your donation forms to give donors options for how they want to donate to your organization.

CAN DO Multiple Sclerosis donation form on a mobile device

What Bill Murray Can Teach You About Email Marketing

Inspired by both the holiday and the 1993 classic movie, Groundhog Day, this article spells out a simple, but effective strategy to boost the response to an email initiative for fundraising, advocacy efforts, or survey responses. Sprinkled in amongst the Bill Murray GIFs, you’ll find tips on how to use this strategy, as well as common pitfalls to avoid and why this is a fundraising trend.

5 Inspiring Nonprofit Infographics That Engage Supporters

With more than half of the population considering themselves visual learners, it’s crucial to find a digestible way of communicating valuable, impactful information and statistics about your mission.

Enter infographics! Learn the different uses for infographics, how to make them engaging for your donors, see a few examples, and find a list of free tools like CANVA your team can use to create their own.

2023 Food Bank Benchmark Report

Since the start of the COVID-19 pandemic, many nonprofits have seen seismic shifts in their donor patterns. None more so than food banks and local food pantries. 

This benchmark report singles out food banks and looks at the last four years of donation data to determine what the future of food bank fundraising trends might look like.