Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:

Strengthen Your Sender Reputation

A strong sender reputation is essential for successful email delivery. We recommend:

• Creating a sender score report
• Reviewing admin bounce reports
• Resolving domain blocks promptly

These proactive steps help maintain a high sender score and ensure your emails land in inboxes—not spam folders.

Authenticate Your Emails for Credibility

Authentication plays a key role in preventing spam filtering and domain spoofing. You should verify and configure:

• SPF, DKIM, and DMARC settings
• Use authentication checkers to confirm proper configuration

These measures enhance email credibility and ensure secure, trusted communication. We also encourage users to whitelist your sender email to further improve deliverability.

Maintain a Clean Email List

A clean email list improves engagement and reduces bounces. Some ideas to clean your list include:

• Using an email validation service
• Suppressing inactive records
• Reviewing opt-in practices

Additionally, implementing reCAPTCHA on forms and correcting common email domain typos to safeguard list integrity will help with list cleanliness.

Optimize Targeting for Better Engagement

Sending targeted content to engaged recipients improves deliverability. Refining your segmentation strategies will:

• Increase open and click rates
• Reduce spam complaints

Delivering relevant content to the right audience ensures better inbox placement and stronger engagement. Learn more on this topic in our blog post here.

Monitor and Improve Deliverability Continuously

Ongoing monitoring is vital to maintaining strong email performance. When you partner with us, we provide:

• Monthly sender score reports
• Bounce report reviews
• Inbox placement tests

By implementing these strategies, you can increase email reach and engagement while avoiding spam filters. Let us handle the complexities—contact us today to optimize your email performance in Blackbaud Luminate Online®.

Plus, join our upcoming webinar where we will deep dive into this topic and walk through how to do some of the things we mention here! Register today