Email marketing is the cornerstone of any nonprofit organization’s digital outreach strategy. Crafting compelling emails is made simpler with Blackbaud Luminate Online’s drag-and-drop email builder, eliminating the need to delve into complex HTML code. In this blog post, we’ll delve into the features and functionalities of this versatile tool while addressing some common challenges encountered by users.

Features We Love

Fully Responsive: Ensures your emails look great on any device, enhancing user experience and engagement.

Easy to Use: Intuitive interface makes email creation a breeze, even for users with limited technical skills.

Quick Image Uploads: Streamlines the process of incorporating visuals into emails by allowing direct image uploads within the builder.

Flexible Content Blocks: Users can add and customize content blocks effortlessly, empowering them to create tailored email layouts with various columns and arrangements.

Consistency Maintenance: The ability to duplicate content blocks swiftly ensures uniform styling throughout the email, enhancing visual appeal and brand coherence.

Limitations and Solutions

Limited Padding Customization: Currently, users can adjust padding collectively for all sides, but there’s no option to change padding individually for top/bottom or left/right. Creative layout design can mitigate this limitation.

Other Limitations of Drag and Drop Editor: While the drag-and-drop editor offers simplicity, it comes with certain constraints such as limited font options,  and lack of multi-language support.

Recommendations

Test using the drag and drop editor for newsletters and appeal emails. While the drag-and-drop editor offers simplicity, advanced features like A/B testing, using Email Classic are still available for any needs you have.

Blackbaud Luminate Online’s drag-and-drop email builder is a valuable asset for nonprofit organizations, providing a simple and accessible solution for creating engaging email campaigns. Despite some limitations, the tool empowers users to amplify their digital outreach efforts without the need for extensive coding knowledge. By understanding its features, addressing challenges, and implementing best practices, nonprofits can leverage this tool to enhance their email marketing strategies and further their missions effectively.

Need some help?

If you would like some tips and tricks on using the drag-and-drop email builder, reach out to our team and we’d be happy to help out!