Digital Strategy for Healthcare
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- Children’s Wisconsin launched a dynamic Giving Day campaign featuring a custom landing page with emotional storytelling, interactive tools, and a seamless donation experience.
- OhioHealth Foundation wanted to automate an email series targeting recent patients with a warm introduction to a Philanthropy Advisor (PA). The series is aimed at setting up a time to speak on the phone to learn more about their philanthropic interests with the hopes to build a relationship for long-term support.
- NYU Langone Health’s goal was to engage recent patients through digital communications, encouraging them to connect with the hospital and explore opportunities to stay involved or support the institution philanthropically.


Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
3 Ways to Prime Your Audience for the Giving Season
Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]3 Models to Structure Your Digital Grateful Patient Program
We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.How To Create Compelling Content for Your Digital Grateful Patient Program
We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are several types that can […]