Digital Strategy for Nonprofits
What does Digital Strategy include?
Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.
Our digital programs go beyond direct mail companion emails
Donor Journey
Craft personalized donor paths that capture and sustain interest, maximizing donor retention and value —automating and streamlining along the way.
Mid Level Journey
Target mid-level prospects with tailored communications and engagement to promote upgrades or warm them up for 1:1 outreach.
Acquisition & List Growth
Expand your donor base through digital acquisition campaigns that include quizzes, downloads, message boards and unique content that attract and convert.
Additional Automations
Leverage automation to maintain consistent communication and efficiently manage donor interactions.
Artificial Intelligence
Utilize artificial intelligence to analyze your historical campaigns and results, so that we can create content that is relevant and more likely to convert.
"In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
"As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
“A true partner. We love working with Doing Good Digital! Their team is not only super skilled in digital marketing but also genuinely passionate about helping us achieve our mission. They've been friendly, creative, and incredibly effective since day one. Thanks to their innovative strategies, our fundraising efforts have soared, and we’re connecting with more people than ever. They understand what nonprofits need and go above and beyond to ensure our success. We can't recommend Doing Good Digital enough—they're simply the best!”
Discover how others used Digital Strategy to reach their goals:
- The Roper St. Francis Foundation wanted to energize their digital fundraising campaigns by boosting email engagement and raising more funds. They aimed to connect more effectively with their supporters and enhance the impact of their outreach while refining their email strategy to make their campaigns more compelling and successful.
- For World Ovarian Cancer Day, Ovarian Cancer Canada partnered with Doing Good Digital to create a fundraising campaign centered around a powerful personal story, using targeted segmentation for maximum impact.
- Check out Intermountain Health's digital Grateful Patient program that aims to warm up discharged patients, build a relationship with them, and eventually convert them into a warm lead.
Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
5 Email Segments to Use in 2025 – With Sample Copy
In nonprofit fundraising, donors are at the heart of moving our work forward. Their support drives our progress and makes our mission possible. Showing appreciation is not just a courtesy — it’s a cornerstone of building pivotal relationships and a robust digital fundraising strategy. In nonprofit email strategy specifically, segmentation is key in building lasting connections, communicating more effectively, and strengthening your network to maximize impact.
Make Unsubscribes Work for You: Tips for Nonprofits
Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
Our Top Blog Posts of 2024
2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
