Digital Campaigns
What does our Digital Campaign Service include?
We are a part of your team
Digital Strategy
Sometimes not every appeal is designed to capture donations. We will develop a three-phase strategy that enhances acquisition, retention, engagement.
Copywriting
Craft compelling and engaging content that captures your organization's voice and resonates with your audience, driving increased donor engagement and support.
Design
Create visually stunning and effective designs that enhance your campaigns, ensuring your messages are both impactful and memorable.
Implementation
Implement custom email templates, landing pages, donation forms that optimize donor interactions.
Quality Assurance
Leverage our expertise to fully test every message in all channels, including ensuring your message is accessible to all.
Social Media
Create a complimentary campaign to your fundraising efforts or use social media to target potential donors and grow your list.
"In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
"As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
“Thank goodness for a Blackbaud webinar and Paul’s offer for a free 30-minute consultation! We had just implemented Luminate Online and were facing a steep learning curve. Partnering with DGD soon after has helped us grow our digital infrastructure faster and with better quality. Their strategists and technical experts help us determine what to do now, what to do next, and how to incrementally operationalize our goals for digital communications and online giving. Doing Good has helped us tackle countless projects, large and small, from redesigning our giving forms and email templates to launching an entire Supporter Center and donor acquisition strategy. They’re always an extension of our team but when our Luminate manager was on parental leave for several months, we didn’t skip a beat because DGD staff stepped in to provide coverage for even the day-to-day work. I’m grateful for the ongoing support Doing Good provides and, best of all, they’re just fun people to work with!”
Discover how others used Digital Campaigns to reach their goals:
- Doing Good Digital worked with Joslin Diabetes on a Doctors’ Day campaign as part of their overarching donor and patient journey project by adding a note of gratitude element to the campaign.
- Doing Good Digital worked with Richstone Family Center to develop a Giving Tuesday and end-of-year strategy that would focus on their branded angel campaign.
- We created successful and robust Giving Tuesday and End of Year fundraising campaign for Cedars-Sinai.
Are your donation forms accessible to all?
Ensuring that your donation form is accessible is essential for inclusivity, for reaching as many potential donors as possible, for legal reasons, and for improved SEO. By following best practices, you can ensure your donation forms are meeting the WCAG Accessibility guidelines. Not sure where to start?
In our Donation Form Accessibility Checklist, we show you how to:
- Provide clear instructions by using labels and placeholders
- Make sure the color contrast is sufficient
- Limit the amount of ‘required’ fields
- Provide alternative text for images
- Test your form with assistive technology
- Use an accessibility checker tool
Need help implementing your Digital Campaigns?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Campaigns:
How to Use Data to Drive Success in Digital Fundraising
Thanks to today’s digital age, nonprofits have a powerful tool to boost engagement, increase donations, and create a stellar fundraising program: data. With more and more donors moving to online giving, nonprofits have access to more critical information that they can use to improve the donor experience and advance fundraising efforts.
Tips for Creating Accessible Peer-to-Peer Fundraisers
Peer-to-peer (P2P) fundraising is one of the most powerful tools in the nonprofit world. It’s all about letting your supporters rally their friends, family, and networks to help raise money for your cause. But to make sure everyone can participate and support your mission, your P2P fundraiser must be accessible.
3 Digital Fundraising Trends to Watch for 2025
We are living in the future of digital fundraising. Innovations like artificial intelligence (AI) are transforming how we as nonprofits operate and how we connect with our audience. It can feel hard to keep up! But to keep donors engaged and revenue growing, it’s a wave we must ride.
