Digital Campaigns

What does our Digital Campaign Service include?

We love a good appeal, especially when it is more than just an email. Our campaign planning addresses digital channels like email, social, paid, landing pages and SMS. We become and integral part of your fundraising team with weekly check-ins and status reports. We can take all aspects of any digital direct response campaign off your plate - from planning, writing, designing, implementing, testing, and reporting - or we can work as a team and split up tasks as needed.

We are a part of your team

  • APA logo
    "We at Animal People Alliance, co-founded by Belinda Carlisle, are immensely proud to have the Doing Good Agency as a partner in our mission. Their incredible expertise and dedication have been instrumental in shaping the success of our organization. Whether it’s their outstanding contributions to event planning or their invaluable insights into modern nonprofit fundraising mechanisms, the team at Doing Good Agency consistently delivers beyond expectations. Their ability to navigate the often complex landscape of the nonprofit world has not only guided us but has also empowered us to achieve greater impact. Their support has been transformative, and we couldn’t be more grateful for their guidance, professionalism, and unwavering commitment to our cause. It is a privilege to work with a team so aligned with our vision of making a meaningful difference in the world."
    Mark Harvey
    Managing Director, Animal People Alliance
  • Beth Israel Lahey Health
    "In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
    Amy Ferguson
    Executive Director, Philanthropy Direct Response, Beth Israel Lahey Health
  • Food Bank of Central Louisiana
    "As a development director with little to no professional experience in digital fundraising and marketing, our partnership with Doing Good Digital was just what our food bank needed. After attending Feeding America’s Digital Strategy Institute in 2023, we learned that we didn’t need to know how to do everything ourselves but could partner with an experienced agency. That’s exactly what we found with Doing Good Digital. They provide the expertise and tools we need to enhance our digital acquisition, retention, and engagement programs."
    Linda Hutson
    Director of Development and Community Relations, Food Bank of Central Louisiana
  • “Thank goodness for a Blackbaud webinar and Paul’s offer for a free 30-minute consultation! We had just implemented Luminate Online and were facing a steep learning curve. Partnering with DGD soon after has helped us grow our digital infrastructure faster and with better quality. Their strategists and technical experts help us determine what to do now, what to do next, and how to incrementally operationalize our goals for digital communications and online giving. Doing Good has helped us tackle countless projects, large and small, from redesigning our giving forms and email templates to launching an entire Supporter Center and donor acquisition strategy. They’re always an extension of our team but when our Luminate manager was on parental leave for several months, we didn’t skip a beat because DGD staff stepped in to provide coverage for even the day-to-day work. I’m grateful for the ongoing support Doing Good provides and, best of all, they’re just fun people to work with!”
    Tara Miller
    Vice President of Annual Programs, Bon Secours Mercy Health Foundation

Discover how others used Digital Campaigns to reach their goals:

Are your donation forms accessible to all?

Ensuring that your donation form is accessible is essential for inclusivity, for reaching as many potential donors as possible, for legal reasons, and for improved SEO. By following best practices, you can ensure your donation forms are meeting the WCAG Accessibility guidelines. Not sure where to start? 

In our Donation Form Accessibility Checklist, we show you how to:

  • Provide clear instructions by using labels and placeholders
  • Make sure the color contrast is sufficient
  • Limit the amount of ‘required’ fields
  • Provide alternative text for images
  • Test your form with assistive technology
  • Use an accessibility checker tool

Need help implementing your Digital Campaigns?

Contact us today to start your journey towards enhanced digital engagement

Learn More About Digital Campaigns:

  • DGD Team Photo
    Know a Friend Looking for a New Digital Agency?
    If you’ve had a great experience working with Doing Good Digital - we would love your referrals! Please help us spread the word about our work by forwarding this post to any friends or industry colleagues who might be looking for a new digital agency. Our services include digital fundraising strategy, technical support for your nonprofit software, web development, copywriting, design, email builds, QA, and more. 
  • person on computer and phone with envelopes across the top of the screen
    How to Maximize Engagement with Stronger Email Deliverability Strategies
    Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
  • Tree in orchard loaded with Oranges
    5 Email Segments to Use in 2025 – With Sample Copy
    In nonprofit fundraising, donors are at the heart of moving our work forward. Their support drives our progress and makes our mission possible. Showing appreciation is not just a courtesy — it’s a cornerstone of building pivotal relationships and a robust digital fundraising strategy. In nonprofit email strategy specifically, segmentation is key in building lasting connections, communicating more effectively, and strengthening your network to maximize impact.
 
 
 
 

Ready to do some good?


We’re always open to a good conversation about you, your needs and your goals.