Digital Campaigns
What does our Digital Campaign Service include?
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We are a part of your team
Discover how others used Digital Campaigns to reach their goals:
- Doing Good Digital worked with Joslin Diabetes on a Doctors’ Day campaign as part of their overarching donor and patient journey project by adding a note of gratitude element to the campaign.
- Doing Good Digital worked with Richstone Family Center to develop a Giving Tuesday and end-of-year strategy that would focus on their branded angel campaign.
- We created successful and robust Giving Tuesday and End of Year fundraising campaign for Cedars-Sinai.
![Digital Campaigns](/wp-content/uploads/2021/10/waves_lines-03.png)
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Are your donation forms accessible to all?
Ensuring that your donation form is accessible is essential for inclusivity, for reaching as many potential donors as possible, for legal reasons, and for improved SEO. By following best practices, you can ensure your donation forms are meeting the WCAG Accessibility guidelines. Not sure where to start?
In our Donation Form Accessibility Checklist, we show you how to:
- Provide clear instructions by using labels and placeholders
- Make sure the color contrast is sufficient
- Limit the amount of ‘required’ fields
- Provide alternative text for images
- Test your form with assistive technology
- Use an accessibility checker tool
Need help implementing your Digital Campaigns?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Campaigns:
Why Grateful Patient Engagement is More Powerful than Revenue
As digital becomes more and more of a focus in hospitals and health systems, it is time to find new ways to connect digitally with recently discharged patients through grateful patient programs. These digital programs are designed to introduce patients to the organization’s mission, values, and community, with the ultimate goal of building long-term relationships that lead to future support. However, to truly understand the effectiveness of these initiatives, we often get asked about the return on investment (ROI) of this type of email campaign. Here at Doing Good Digital, when we build grateful patient programs, we emphasize the importance of tracking engagement as a factor that’s often even more meaningful than revenue.How to Grow Your Email List
Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.Our Favorite Tricks to Boost Email Engagement
Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.