Technology Archives - Page 5 of 10 - Doing Good Digital

Technology

February 13, 2024

5 Digital Enhancements for your Direct Mail Program

Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
February 9, 2024

Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
February 6, 2024

Weighing the Pros and Cons of Doctors’ Day

In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
January 25, 2024

Practical Tips to Build an Accessible Donation Form (With Free Download!)

Building an accessible donation form improves inclusivity, reachability, and SEO. Meeting the Web Content Accessibility Guidelines should be an important part of your fundraising strategy. In this blog post, we talk about four reasons why you should consider an accessible donation form.
December 21, 2023

Maximize Donor Support with Modern Payment Options

When it comes to converting supporters into donors, the payment options you provide allow you to maximize donor support with Luminate Online’s modern payment options. Nonprofit organizations are increasingly adopting modern payment methods such as digital wallets and Automated Clearing House (ACH) transactions, to engage donors on platforms they prefer, offering a smoother checkout experience. And nonprofits are reaping multiple benefits from this approach. Luminate Online offers a range of payment options, allowing you to enhance the user experience for your donors.
December 13, 2023

Tips for an Engaging eNews

A nonprofit’s eNews is the unsung hero when it comes to stewarding your constituents. eNewsletters offer an additional touchpoint to communicate and engage with your constituents with the goal of converting subscribers to take the next step whether it’s participating in an event or making a donation. eNewsletters provide the latest information and news happening at your organization that demonstrate impact of giving and make a personal connection to the mission of the foundation to the recipient. Let’s dive into some top tips for an engaging eNews.
December 12, 2023

How to Embed a Luminate Online Survey on a WordPress Site

Data is like a treasure map – it guides you to the goldmine of insights! It's not just numbers and names; it's the secret sauce for making smart decisions and turning ‘I think' into ‘I know’! Whether you want to segment your email list or make other data-driven decisions, the data you collect holds endless potential to unveil patterns, trends, and insights. In this post, I’ll go over two ways to get data from your WordPress site into your Luminate Online instance by integrating both tools utilizing a Luminate Online survey.
December 8, 2023

Navigating Good Move by Blackbaud: Our Tips for Successful Fundraising through Fitness Tracking

In the ever-evolving world of fitness and technology, Blackbaud's Good Move can enhance and motivate by utilizing that technology to be beneficial in multiple areas – including fundraising! Good Move is a great tool to promote fun and interactive options for fundraising with activity-based tracking. We will be diving into some benefits and limitations that we found in the Good Move Integration with Teamraiser.
November 28, 2023

Implementing A/B Testing for Optimal Fundraising Results

In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.