Email Marketing Archives - Page 4 of 5 - Doing Good Digital

Email Marketing

September 1, 2023

How To Use Data To Segment Your Email List

Think about the last time you unsubscribed from an email. What made you want to hit that little button to confirm you no longer want to receive email from that organization? Was it too many emails? Irrelevant content? Whatever the reason, it all comes down to receiving the wrong email with the wrong content at the wrong time. So what does it take to receive the right email at the right time? In this blog post, we will show you how to use data to segment your email list and grow relationships with your supporters for your organization.
August 22, 2023

Mastering Grateful Patient Interviews for Hospital Fundraising: Crafting Emotionally Resonant Stories

In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
August 16, 2023

Supercharge Your Year-End Digital Fundraising Campaign with Luminate Online

As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
July 28, 2023

7 Tips For HTML Email Accessibility

We all know accessibility matters. We want our constituents of all abilities to be able to access our emails’ content, easily. Most organizations claim that email accessibility is a priority, but many struggle putting accessibility best practices into place. Here are 7 tips to ensure your nonprofit's HTML emails are accessible.
June 21, 2023

5 Ideas to Include in the Teamraiser Participant Toolkit

A well-rounded peer-to-peer fundraising program includes strategy not only for recruitment but cultivation. Fundraisers should feel motivated and supported to raise money for your organization. This includes having information readily available on the site without having to contact your organization - saving time for both you and the fundraiser.  In this post, we’ll cover five ideas to include in your Teamraiser Participant toolkit.
May 23, 2023

4 Luminate Online Queries to Build For Your Automated Emails

The query builder in Luminate Online is a powerful reporting tool for analyzing data but it can also be used for creating rebuilding groups to help power your automated emails. This blog post will discuss LO's rebuilding groups, four different Luminate Online queries and instructions to help you set them up, and many tips and tricks to automate your emails.
April 25, 2023

Download Your Digital Fundraising Strategies Guide

Our Digital Fundraising Strategies Guide will help you evaluate your technology, implement a donor journey and report on the results.
March 8, 2023

How to Expand Your Patient Prospect Pool

In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their patient prospect pool and developing the grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the […]
January 5, 2023

How to Write Email Subject Lines That Donors Open

According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]