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Email Marketing

June 20, 2024

Navigating the Google Ad Grant: A Comprehensive Guide for Nonprofits

Understanding the power of digital advertising can transform a nonprofit’s reach and impact. The Google Ad Grants program offers a remarkable opportunity by providing up to $10,000 USD per month in free search advertising. This guide will walk you through what the Google Ad Grant is, why it's beneficial, how to determine if your organization already has one, and how to effectively use and get started with your grant.
June 12, 2024

Your Guide to Blackbaud’s Drag and Drop Email Builder in Luminate Online

Email marketing is the cornerstone of any nonprofit organization's digital outreach strategy. Crafting compelling emails is made simpler with Blackbaud Luminate Online's drag-and-drop email builder, eliminating the need to delve into complex HTML code. In this blog post, we'll delve into the features and functionalities of this versatile tool while addressing some common challenges encountered by users.
June 12, 2024

How to Build Your Nonprofit’s Annual Giving Calendar

Learn how to create and maintain an effective annual communications calendar for nonprofits. We cover strategic planning, audience engagement, and include a free template to help you stay organized and maximize your outreach efforts throughout the year.
June 10, 2024

How to Enhance the Donor Experience with Multi-Step Donation Forms

Discover the benefits of multi-step donation forms for enhancing user experience, increasing engagement, and optimizing donor conversions. Learn how to balance complexity and simplicity to boost your fundraising success.
May 23, 2024

3 Ways Nonprofits Can Empower Peer-to-Peer Fundraisers

Peer-to-peer (P2P) fundraising is a powerful tool for nonprofits to expand their reach and amplify their impact in the communities they serve. By mobilizing supporters to fundraise on their behalf, organizations can tap into expanded networks to garner support and awareness that might otherwise be out of reach. For P2P fundraising to be successful, it’s essential for nonprofits to provide their fundraisers with helpful resources and guidance to maximize their efforts.
May 17, 2024

6 Ways to Personalize the Donor Experience with Blackbaud Luminate Online

In the dynamic world of nonprofit fundraising, maintaining and increasing donor engagement is crucial. Blackbaud Luminate Online offers a robust suite of tools that empower organizations to create a more personalized experience for their donors. By tailoring interactions based on individual preferences and behaviors, nonprofits can foster deeper connections, ultimately driving more effective fundraising efforts. Here’s how Blackbaud Luminate Online can help enhance the donor experience through personalization.
March 27, 2024

6 Ways to Set Up Grateful Patient Emails for Successful Deliverability

For hospital foundations, grateful patient emails are a pivotal strategy for expanding your donor base and appreciating dedicated caregivers. When you obtain a list of email addresses, it's crucial that your carefully crafted messages are successfully delivered. Let’s look at how to optimize email deliverability while adhering to regulations and honoring your audience.
February 19, 2024

3 Ways to Enhance your Major Giving Program with Digital Tactics

In the ever-evolving landscape of fundraising, adding digital tactics into your mid/major giving strategy opens new avenues for engagement, outreach, and impact. Additionally, the opportunity to automate digital touches will lighten the load on your gift officers and give you powerful insights into your higher-level prospects. In this blog post, we provide you with ways you can enhance your major giving program.