Fundraising Strategy Archives - Page 5 of 9 - Doing Good Digital

Fundraising Strategy

January 8, 2024
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Published by DGDAdmin on January 8, 2024
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Bring Your Prospecting to the Next Level: How to Create an Affinity Scoring Model

There are three aspects of a good prospect: Capacity, Inclination, and Affinity. As fundraisers, we live and breathe this terminology and know that building the pipeline to grow programs, portfolios, and, ultimately, revenue for the organization is one of our main focus areas. Let’s take a deeper dive into these three pieces of a good prospect and talk about some ways to layer in digital fundraising to boost results. In this blog post, you will learn how to create an affinity scoring model.
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November 28, 2023
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Published by Darcy Hofmann on November 28, 2023
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Implementing A/B Testing for Optimal Fundraising Results

In the world of nonprofit fundraising, every dollar counts. The success of your campaigns can make a significant impact on your organization's ability to create positive change. That's where A/B testing comes in—a powerful tool that can help you optimize your fundraising efforts for maximum impact. In this article, we'll delve into the world of A/B testing, explore its role in fundraising, and provide you with practical insights on how to implement it effectively.
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November 14, 2023
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Published by Alexa McManus on November 14, 2023
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Luminate Online Reports and How to Use Them

We've all heard of using data to boost fundraising, right? But what data do you need and which reports can help you get it? Luminate Online offers an extensive array of ready-made and custom reports at your disposal. These reports can help you track donor engagement, campaign performance and fundraising progress. With these insights, you can make data-driven decisions to improve your fundraising and marketing strategies. So, let’s dive right in!
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November 7, 2023
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Published by Darcy Hofmann on November 7, 2023
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First Steps for Maximizing Digital Fundraising on Blackbaud’s Luminate Online: A Step-by-Step Guide

You’ve made it over the hurdle of launching your new digital fundraising platform–Blackbaud’s Luminate Online. Whether you're a newcomer to Luminate Online or seeking ways to optimize your digital fundraising strategies, this guide is tailored to you.
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November 2, 2023
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Published by Jodie Ou on November 2, 2023
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The Importance of Recurring Donors 101

In nonprofit fundraising, the support of loyal recurring donors is a lifeline. While one-time gifts hold undeniable value, the concept of recurring donations has emerged as a powerful strategy to secure sustained financial support for organizations. In this blog post, we will explore the significance of recurring donations, delve into strategies for cultivating monthly donors, and shed light on the potential of these donors as a prime audience for legacy giving.
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October 9, 2023
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Published by Darcy Hofmann on October 9, 2023
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Grow Your Nonprofit’s Outreach: 5 Easy Steps to Embrace SMS Messaging

Email and social media are the workhorses of digital fundraising. If you haven’t begun an SMS program, now is the time to get started. According to EZTexting, text marketing messages have an open rate of 98%. This quick and easy guide, we'll show you how to seamlessly integrate SMS messaging into your digital campaign strategy. It's time to boost your nonprofit's impact!
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September 26, 2023
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Published by Paul St Onge on September 26, 2023
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Reaching the Entire Patient Population With a Digital Grateful Patient Program

In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the long term.
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September 7, 2023
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Published by Katy Spencer on September 7, 2023
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Elevate your Digital Fundraising with Our Favorite Canva Tips

In the dynamic world of digital fundraising, captivating visuals can make all the difference. When it comes to creating stunning graphics that leave a lasting impact, Canva is a game-changing and FREE tool for nonprofits. Join us as we explore some of our favorite Canva tips and tricks to discover how you can easily elevate your designs and transform your digital fundraising efforts.
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August 22, 2023
A microphone in an office
Published by Katy Spencer on August 22, 2023
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Mastering Grateful Patient Interviews for Hospital Fundraising: Crafting Emotionally Resonant Stories

In the realm of hospital fundraising, stories have the power to move hearts and open wallets. Patient stories serve as a window into the impact your institution has on individuals' lives. Let’s take a deep dive into how to conduct grateful patient interviews that yield emotionally rich stories for effective fundraising campaigns.
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