Fundraising Strategy Archives - Page 4 of 9 - Doing Good Digital

Fundraising Strategy

March 27, 2024
Email icon in neon lights
Published by Darcy Hofmann on March 27, 2024
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6 Ways to Set Up Grateful Patient Emails for Successful Deliverability

For hospital foundations, grateful patient emails are a pivotal strategy for expanding your donor base and appreciating dedicated caregivers. When you obtain a list of email addresses, it's crucial that your carefully crafted messages are successfully delivered. Let’s look at how to optimize email deliverability while adhering to regulations and honoring your audience.
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February 29, 2024
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Published by Emily Ottaggio on February 29, 2024
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3 Steps to Boost Acquisition during your Awareness Month Campaigns

Many causes have designated awareness months (or weeks or days) for bringing attention to certain diseases or societal problems. Awareness months are a great time to cultivate and engage your audience. But they also offer a unique opportunity to reach new people with timely, relevant information. Adding an acquisition effort to your awareness month campaign allows your organization to not only raise awareness about your cause but also about you!
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February 19, 2024
Published by Katy Spencer on February 19, 2024
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3 Ways to Enhance your Major Giving Program with Digital Tactics

In the ever-evolving landscape of fundraising, adding digital tactics into your mid/major giving strategy opens new avenues for engagement, outreach, and impact. Additionally, the opportunity to automate digital touches will lighten the load on your gift officers and give you powerful insights into your higher-level prospects. In this blog post, we provide you with ways you can enhance your major giving program.
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February 13, 2024
Published by Hailey Westrick on February 13, 2024
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5 Digital Enhancements for your Direct Mail Program

Many nonprofit organizations have long-standing direct mail programs that run like a well-oiled machine. The cadence is consistent, the audience is primed for engagement, and the solicitation results continue to prove successful. But when results stabilize and a direct response program is no longer showing significant growth, digital enhancements must be discussed.
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February 9, 2024
Analytics
Published by Katy Spencer on February 9, 2024
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Your Guide to Preserving Historical Data from Google’s Universal Analytics

As the digital fundraising landscape evolves, so do the tools we use to analyze it. Google Analytics has been a cornerstone for many organizations, providing invaluable insights into website traffic, user behavior, and marketing performance. However, with progress comes change, and it's time to bid farewell to an old friend – Google Analytics Universal Analytics (UA).
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Read more - Your Guide to Preserving Historical Data from Google’s Universal Analytics
February 6, 2024
Published by Hailey Westrick on February 6, 2024
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Weighing the Pros and Cons of Doctors’ Day

In this blog post we will dive deeper into the pros and cons of activating a Doctors’ Day digital fundraising program from a fundraiser’s lens so you can decide if it’s the right addition to your campaign calendar this year.
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January 25, 2024
A brick wall with a sign that says "Accessible Entry".
Published by Sarah Lesh on January 25, 2024
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Practical Tips to Build an Accessible Donation Form (With Free Download!)

Building an accessible donation form improves inclusivity, reachability, and SEO. Meeting the Web Content Accessibility Guidelines should be an important part of your fundraising strategy. In this blog post, we talk about four reasons why you should consider an accessible donation form.
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January 25, 2024
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Published by Jodie Ou on January 25, 2024
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Tips to Successfully Implement Email Automation for Your Nonprofit

In the digital fundraising space, nonprofits are increasingly turning to innovative strategies to engage donors and streamline their operations. One such powerful tool gaining popularity is email automation. In this blog post, we'll explore the benefits of using email automation in digital fundraising and discuss the specific automation strategies that can elevate your nonprofit's outreach efforts.
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