Fundraising Strategy Archives - Page 2 of 9 - Doing Good Digital

Fundraising Strategy

August 29, 2024

How to Grow Your Email List

Building a strong email list is more than just gathering names—it's about creating meaningful relationships, even digitally, that can propel your nonprofit’s mission forward. Your email list gives you a direct line to supporters who care about your cause, whether they’re potential donors, volunteers, or advocates. It’s an efficient and budget-friendly way to keep your community engaged and informed.
August 27, 2024

Our Favorite Tricks to Boost Email Engagement

Let’s face it—getting people to open and interact with fundraising emails can be tough. We’re all competing for attention in crowded inboxes, so finding a way to stand out is key. That’s why we decided to try something new in our latest eNews: a live poll. Spoiler alert: it worked really well.
August 22, 2024

The Anatomy of a Creative Brief

In the fast-paced world of digital fundraising, clarity and precision are key to delivering impactful campaigns. The success of a project often hinges on one critical document: the creative brief. This seemingly simple document is the cornerstone of any effective marketing or fundraising strategy, guiding the team from initial concept through to final implementation or activation.
August 16, 2024

Enhance Your Donor Retention with an Anniversary Automation

In the competitive landscape of nonprofit fundraising, donor retention is often the key to sustained success. While attracting new donors is essential, the cost of acquisition is significantly higher than the cost of retaining existing ones. That’s why nonprofits are increasingly turning to innovative strategies like anniversary automation to keep their donors engaged and loyal.
August 2, 2024

How to Approach Email Solicitations for Recently Discharged Patients

n the realm of healthcare fundraising, the approach to engaging recently discharged patients through email solicitation series is crucial. Finding the balance between welcoming a new person into the fold and effectively soliciting donations requires strategic thought and careful execution. This blog post explores the key components of crafting an effective email solicitation series for recently discharged patients.
July 18, 2024

Embracing Digital Transformation: How Nonprofits Can Thrive with a Digital Agency Partner

A healthy and diverse fundraising revenue stream is essential for building a foundation of longevity. If your organization heavily relies on direct mail to drive your program forward, it might be the right time to consider how your program could evolve by adding a digital agency partner to the team. This strategic addition can bring fresh perspectives, innovative strategies, and new channels to explore, ensuring your fundraising efforts remain robust and adaptable in an ever-changing landscape.
July 17, 2024

How to Streamline Your Quality Assurance Process

Ensuring your digital assets—like websites, donation forms, emails, and online content—are up to par is essential for any organization. It can be a bit tricky with limited resources and budget constraints, but an efficient Quality Assurance (QA) process is key to maintaining credibility and achieving your mission. Here's how you can streamline your QA process effectively and with ease.
July 4, 2024

Boost Your DIY Campaign: Tech Integrations for Success

In today's fast-paced digital landscape, DIY campaigns have become a popular and effective way to mobilize support, raise funds, and engage communities. However, to truly stand out and achieve remarkable results, it's essential to leverage the right technology. Integrating cutting-edge tech tools into your DIY campaign can streamline processes, enhance user interaction, and maximize impact. In this blog, we'll explore the top tech integrations, including Chatlio, Drift, Nuclavis, Smarty, and Good Move, that can elevate your DIY campaign, ensuring you reach your goals with greater efficiency and success.
June 27, 2024

Discover the Power of Storytelling in Digital Fundraising to Build Donor Trust

Storytelling has become a pivotal tool for building trust and encouraging donations in digital fundraising. By crafting compelling narratives, organizations can build emotional connections with donors, leading to increased engagement and generosity. This blog post dives into the essential elements of effective storytelling in digital fundraising and offers practical advice for fundraisers to leverage this powerful strategy.