Digital Fundraising Archives - Doing Good Digital

Digital Fundraising

March 14, 2025
DGD Team Photo
Published by Lisa Ng on March 14, 2025
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Know a Friend Looking for a New Digital Agency?

If you’ve had a great experience working with Doing Good Digital - we would love your referrals! Please help us spread the word about our work by forwarding this post to any friends or industry colleagues who might be looking for a new digital agency. Our services include digital fundraising strategy, technical support for your nonprofit software, web development, copywriting, design, email builds, QA, and more. 
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Read more - Know a Friend Looking for a New Digital Agency?
March 7, 2025
person on computer and phone with envelopes across the top of the screen
Published by Darcy Hofmann on March 7, 2025
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How to Maximize Engagement with Stronger Email Deliverability Strategies

Ensuring your emails reach inboxes is crucial for engagement, donations, and campaign success. If your messages are flagged as spam or blocked, our email deliverability services in Blackbaud Luminate Online® can help optimize performance and improve results. Here is what our technical experts recommend:
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February 11, 2025
Tree in orchard loaded with Oranges
Published by DGDAdmin on February 11, 2025
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5 Email Segments to Use in 2025 – With Sample Copy

In nonprofit fundraising, donors are at the heart of moving our work forward. Their support drives our progress and makes our mission possible. Showing appreciation is not just a courtesy — it’s a cornerstone of building pivotal relationships and a robust digital fundraising strategy. In nonprofit email strategy specifically, segmentation is key in building lasting connections, communicating more effectively, and strengthening your network to maximize impact.
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February 5, 2025
Signpost on rocky coastline
Published by Alexa McManus on February 5, 2025
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Make Unsubscribes Work for You: Tips for Nonprofits

Let’s be real—nobody loves seeing unsubscribe requests. But for nonprofits, it’s not all bad news. An unsubscribe page is actually a chance to show your supporters that you respect their preferences while keeping the door open for future engagement. Whether someone is overwhelmed with emails or just adjusting their involvement, how you handle their opt-out process can leave a lasting impression. The good news? With a little thought and creativity, you can turn an unsubscribe into a moment of connection. From offering flexible email preferences to highlighting the impact of your work, this post will walk you through the steps to create an unsubscribe experience that feels good for everyone involved. Let’s get started!
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January 3, 2025
Man standing at the top of a mountain
Published by Katy Spencer on January 3, 2025
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Our Top Blog Posts of 2024

2024 was an exciting year for fundraising professionals, with new challenges and opportunities reshaping how we connect with donors. Looking back at our most popular blog posts of the year, several themes emerge—security and compliance, donor-centric strategies, regulatory adaptation, and the growing influence of donor-advised funds. Let’s revisit our top 4 blog posts of 2024 and see what they reveal about the future of fundraising.
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December 18, 2024
Published by DGDAdmin on December 18, 2024
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How to Use Data to Drive Success in Digital Fundraising

Thanks to today’s digital age, nonprofits have a powerful tool to boost engagement, increase donations, and create a stellar fundraising program: data. With more and more donors moving to online giving, nonprofits have access to more critical information that they can use to improve the donor experience and advance fundraising efforts.
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December 5, 2024
Published by Sarah Lesh on December 5, 2024
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Tips for Creating Accessible Peer-to-Peer Fundraisers

Peer-to-peer (P2P) fundraising is one of the most powerful tools in the nonprofit world. It’s all about letting your supporters rally their friends, family, and networks to help raise money for your cause. But to make sure everyone can participate and support your mission, your P2P fundraiser must be accessible.
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November 20, 2024
Published by DGDAdmin on November 20, 2024
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3 Digital Fundraising Trends to Watch for 2025

We are living in the future of digital fundraising. Innovations like artificial intelligence (AI) are transforming how we as nonprofits operate and how we connect with our audience. It can feel hard to keep up! But to keep donors engaged and revenue growing, it’s a wave we must ride. 
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November 7, 2024
person clicking on computer with mouse
Published by Darcy Hofmann on November 7, 2024
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Click to Cancel: New Regulations for Your Recurring Gift Program

IThe FTC recently updated its longstanding Negative Option Rule, now called the Rule Concerning Recurring Subscriptions and Other Negative Option Programs, to strengthen protections for consumers. This update is designed to curb misleading enrollment and billing practices in subscription models. For nonprofits with monthly giving programs, these new regulations are a timely reminder to ensure donor experiences are transparent and cancellation processes are straightforward.
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Read more - Click to Cancel: New Regulations for Your Recurring Gift Program
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