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Email Marketing

August 16, 2023
neon sign that says do something great
Published by Katy Spencer on August 16, 2023
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Supercharge Your Year-End Digital Fundraising Campaign with Luminate Online

As pumpkin spice season approaches, nonprofits are starting to think of another seasonal marker—the most crucial fundraising period—the year-end campaign. In a landscape filled with appeals and festivities, how can your organization rise above the noise and capture the hearts of your donors? Luminate Online can help!
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July 28, 2023
An iPhone screen with a Mail icon
Published by Sarah Lesh on July 28, 2023
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7 Tips For HTML Email Accessibility

We all know accessibility matters. We want our constituents of all abilities to be able to access our emails’ content, easily. Most organizations claim that email accessibility is a priority, but many struggle putting accessibility best practices into place. Here are 7 tips to ensure your nonprofit's HTML emails are accessible.
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June 21, 2023
A red and green toolkit that looks vintage with rust and worn marks
Published by Keisha Hartman on June 21, 2023
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5 Ideas to Include in the Teamraiser Participant Toolkit

A well-rounded peer-to-peer fundraising program includes strategy not only for recruitment but cultivation. Fundraisers should feel motivated and supported to raise money for your organization. This includes having information readily available on the site without having to contact your organization - saving time for both you and the fundraiser.  In this post, we’ll cover five ideas to include in your Teamraiser Participant toolkit.
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May 23, 2023
Photo of geometric lights on a ceiling
Published by Darcy Hofmann on May 23, 2023
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4 Luminate Online Queries to Build For Your Automated Emails

The query builder in Luminate Online is a powerful reporting tool for analyzing data but it can also be used for creating rebuilding groups to help power your automated emails. This blog post will discuss LO's rebuilding groups, four different Luminate Online queries and instructions to help you set them up, and many tips and tricks to automate your emails.
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April 25, 2023
Digital Fundraising Strategies
Published by Katy Spencer on April 25, 2023
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Download Your Digital Fundraising Strategies Guide

Our Digital Fundraising Strategies Guide will help you evaluate your technology, implement a donor journey and report on the results.
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March 8, 2023
Person holding a sign that says Grateful
Published by Paul St Onge on March 8, 2023
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How to Expand Your Patient Prospect Pool

In order to build a long-term pipeline of annual, mid, and major donors, hospital foundations should consider expanding their patient prospect pool and developing the grateful patient program to include the majority of the patient population. Email can be an efficient channel to build donor relationships that convert over the […]
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January 5, 2023
Desk shown from above with a keyboard, journal, cactus plant, and a candle
Published by Emily Ottaggio on January 5, 2023
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How to Write Email Subject Lines That Donors Open

According to Greek mythology, curiosity led Pandora to open a box left in the care of her husband. Once opened, this box unleashed evil and curses upon mankind. Since antiquity, this parable has offered a warning about the pitfalls of curiosity and carelessness. For those of us tasked with creating […]
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May 26, 2022
Person in a flannel and beanie hat overlooking a lake and mountain scene
Published by Darcy Hofmann on May 26, 2022
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Emergency Automation

Retaining Crisis Response, Emergency, and Relief Donors When a crisis emerges, and your organization is equipped to address the need, you act quickly to let the urgent needs be known and donors respond. The new donors that you acquire will know your organization for the emergency situation in which they […]
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May 5, 2022
Main in foreground, shown from the side, walking on a rock with desert and mountains in the background
Published by Darcy Hofmann on May 5, 2022
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Nonprofit Email Checklist: What To Do Before You Click Send

Email campaigns are crucial to integrated fundraising campaigns but pressing the “Send” button can always be stressful. When mistakes are made there’s no way to unsend an email. But we have a nonprofit email checklist that can help. With all of the work that goes into creating graphics, writing intriguing […]
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