Kelly Sterner, Author at Doing Good Digital

Kelly Sterner

August 22, 2024

The Anatomy of a Creative Brief

In the fast-paced world of digital fundraising, clarity and precision are key to delivering impactful campaigns. The success of a project often hinges on one critical document: the creative brief. This seemingly simple document is the cornerstone of any effective marketing or fundraising strategy, guiding the team from initial concept through to final implementation or activation.
Doing Good Digital
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