Kelly Sterner, Author at Doing Good Digital

Kelly Sterner

June 12, 2026
Published by Kelly Sterner on June 12, 2026
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Does Donor Fee Coverage Belong on Your Luminate Online Donation Form?

If you’re running online donation forms and not offering donors the option to cover credit card processing fees, you’re leaving real money on the table — money that comes at no cost to donor experience and no risk to conversion. Donor fee coverage (also called transaction fee opt-in) is one […]
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January 5, 2026
Published by Kelly Sterner on January 5, 2026
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3 Essential Questions to Answer Before Your Next Fundraising Campaign

Planning a nonprofit fundraising campaign? Ask 3 essential questions to improve audience segmentation, reduce friction and boost performance.
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August 22, 2024
Strings of lightbulbs
Published by Kelly Sterner on August 22, 2024
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The Anatomy of a Creative Brief

In the fast-paced world of digital fundraising, clarity and precision are key to delivering impactful campaigns. The success of a project often hinges on one critical document: the creative brief. This seemingly simple document is the cornerstone of any effective marketing or fundraising strategy, guiding the team from initial concept through to final implementation or activation.
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