Digital Strategy for Nonprofits
What does Digital Strategy include?
Our digital programs go beyond direct mail companion emails
Discover how others used Digital Strategy to reach their goals:
- The Roper St. Francis Foundation wanted to energize their digital fundraising campaigns by boosting email engagement and raising more funds. They aimed to connect more effectively with their supporters and enhance the impact of their outreach while refining their email strategy to make their campaigns more compelling and successful.
- For World Ovarian Cancer Day, Ovarian Cancer Canada partnered with Doing Good Digital to create a fundraising campaign centered around a powerful personal story, using targeted segmentation for maximum impact.
- Check out Intermountain Health's digital Grateful Patient program that aims to warm up discharged patients, build a relationship with them, and eventually convert them into a warm lead.
Interested in growing your Mid-Level Donor Program?
We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.
- Considerations for defining your mid-level program including naming and incentives.
- Map your journey by learning how to automate, content ideas and more!
- Discover content and technology considerations as you implement your plan
Ready to transform your strategy?
Contact us today to start your journey towards enhanced digital engagement
Learn More About Digital Strategy:
4 Proven Digital Fundraising Strategies to Make Your Giving Tuesday Campaign Stand Out
Giving Tuesday is a global day of giving inspired by generosity and gratitude. It’s an exciting day for nonprofits, which, in turn, makes it a super-saturated market for fundraising. From increasing year-end donations to new donor acquisition, every organization will have their own goals for Giving Tuesday. Whatever they may be, there are some proven digital fundraising strategies that can improve engagement, drive traffic, and make your Giving Tuesday campaign stand out.7 Simple Mid-Campaign Adjustments for Better Results
Sometimes, even the best-planned fundraising campaigns need a little extra push halfway through to reach their goals. Maybe the donations aren’t coming in as quickly as expected, or perhaps donor engagement is lower than anticipated. The good news is that adjusting your approach mid-campaign is not only possible, but it’s often the key to success. Recently, we faced this exact scenario with a client. After reviewing the campaign’s progress, we noticed that it was falling short of expectations in terms of revenue and number of gifts. Rather than waiting and hoping things would turn around on their own, we worked with the client to make strategic changes that helped drive better results. Here are the steps we took to achieve that.5 of Our Favorite Year-End Fundraising Emails
The year-end season at nonprofits is a beautiful jumble of holiday cheer and urgency. And at Doing Good Digital, we live for it! It’s a time to reflect on the year, have fun, and raise money for missions that are changing the world. Year-end fundraising emails are one of the best ways to connect with your audience and reach your fundraising goals before the year comes to a close. They’re a way to bring your organization’s voice to your donors (on whichever device they may be on!) and how to maximize year-end donations.