Digital Strategy for Healthcare

What does Digital Strategy include?

Do you feel like your digital fundraising is stuck on repeat every year? At Doing Good Digital, we strive to create standout programs that drive results. Our three-phase strategy enhances acquisition, retention, and engagement, along with strategies tailored to your unique goals. We focus on personalized impact, focusing on critical moments of gratitude to increase response rates and donor upgrades across all channels. By taking an audience-based approach, we ensure every communication is relevant and timely, integrating seamlessly with your other initiatives.

Our digital programs go beyond direct mail companion emails

  • Beth Israel Lahey Health
    "In addition to being highly professional, fun, and holding themselves accountable for delivering high quality work, the team at Doing Good Digital has been a valuable partner in our efforts to build and scale up digital philanthropy outreach across our growing system of hospitals and clinical centers. The Doing Good Digital team has integrated smoothly into our existing direct response fundraising program, helping our digital strategy become more robust. Thanks to their expertise, during a time when resources are tight, especially in health care, our DGD team has consistently come to the table with a positive and creative approach that has helped us maximize our impact while staying on budget. They have helped us develop more efficient production work streams and provided regular analysis, keeping our decisions strategic and informed by data. We feel fortunate to have them as part of our team!"
    Amy Ferguson
    Executive Director, Philanthropy Direct Response, Beth Israel Lahey Health
  • intermountain logo
    “A true partner. We love working with Doing Good Digital! Their team is not only super skilled in digital marketing but also genuinely passionate about helping us achieve our mission. They've been friendly, creative, and incredibly effective since day one. Thanks to their innovative strategies, our fundraising efforts have soared, and we’re connecting with more people than ever. They understand what nonprofits need and go above and beyond to ensure our success. We can't recommend Doing Good Digital enough—they're simply the best!”
    Kathy Dalton
    Annual Giving Specialist, Intermountain Foundation

Discover how others used Digital Strategy to reach their goals:

Interested in growing your Mid-Level Donor Program?

We've created a report dedicated to helping you implement or improve your digital mid-level acquisition program.

  • Considerations for defining your mid-level program including naming and incentives.
  • Map your journey by learning how to automate, content ideas and more!
  • Discover content and technology considerations as you implement your plan

Ready to transform your strategy?

Contact us today to start your journey towards enhanced digital engagement

Learn More About Digital Strategy:

  • Sunset scene of the beach, pier juts in the water
    3 Ways to Prime Your Audience for the Giving Season
    Giving season is approaching quickly and now is a perfect time to set yourself up for fundraising success. How do you do that? A little stewardship goes a long way. Have you ever opened an email, or clicked on a suggested post on social media, and suddenly you are seeing […]
  • Drawing of an ambulance with two pens, the drawing reads: Thank you doctors
    3 Models to Structure Your Digital Grateful Patient Program
    We covered the fundamentals of digital grateful patient programs in a previous post and showed how these fundraising programs can yield big benefits for healthcare organizations. Now let’s drill down to examine three common models for your digital grateful patient program.
  • Woman shown from the shoulders down, writing in a journal at a desk with a computer, blue mug on a saucer
    How To Create Compelling Content for Your Digital Grateful Patient Program
    We’ve covered the fundamentals of creating a digital grateful patient program and explored three sample models. Now let’s dive into the content that can make a digital grateful program successful and engaging. Content is a critical piece of any digital grateful patient program, and there are several types that can […]
 
 
 
 

Ready to do some good?


We’re always open to a good conversation about you, your needs and your goals.