A Breakdown of Blackbaud Peer-to-Peer Fundraising Tools
There are numerous Blackbaud peer-to-peer fundraising tools – what’s the difference between them all and what’s best for you? We here at Doing Good Digital want to give you a full overview of the tools and details to consider when choosing between platforms:
TeamRaiser
OVERVIEW:
TeamRaiser is a cloud-based peer-to-peer online event fundraising software that allows you to communicate, coach, and motivate your supporters to raise more money. Your organization can use TeamRaiser organized around a central fundraising event such as a run, walk or ride or for an evergreen DIY program. Your constituents can create personalized fundraising page and integrate their fundraising page with Facebook Fundraising.
FEATURES WE LOVE:
Participant Center
Provide your participants with a personalized experience with access to reporting tools to keep track of their progress. The Participant Center also offers pre-written emails, which can sync with their contacts and emails can also be sent directly from the center, read more about the recent changes in the participant center here.
Retention Features
After your first year, the platform allows you and your participants to fundraise more efficiently without starting over for every new campaign. Team captains can email past participants and donors to join again. As a result, returning participants are 300% more productive then first-time participants. You can distinguish these fundraisers by giving these participants returning fundraiser badges.
Robust Reporting
A combination of standard and custom reports enable event managers to keep track of fundraising performance and take action not only on fundraising dollars but based on actions such as integrated with Facebook fundraising, updated their personal page, or sent a certain number of emails from their participant center.
Gamification
Encourage your participants with some friendly competition for reaching certain milestones with top fundraiser and team lists, and achievement badges that appear on their fundraising pages. These can be set based on a fundraising amount or in line with your incentives.
Dynamic Coaching Emails
Drive action and fundraising activities with behavior and time-triggered messages. TeamRaiser has some great filtering option right out of the box that you can use to engage your participants.
We’ve built dozens of TeamRaisers and have experience with just about every feature and integration out there. If you are looking for ways to grow or innovate next year through TeamRaiser, give us a call and we could chat through some ideas.
WHEN TO CONSIDER THE TEAMRAISER PLATFORM:
TeamRaiser allows your organization to tap into the personal networks of your strongest supporters, mobilize volunteers over the Internet, and turn your event teams into active fundraisers. Because of this rich toolset, TeamRaiser is best for events such as:
Multi or Single Location Run, Walk, or Cycle Events
Because of TeamRaiser’s robust toolset, you can easily manage a multi-location series with efficiency and ease. You can create cohesive and consistent business practices across your organization and events, but also allow for some flexibility and personalization in areas where you need it.
DIY Fundraising
Do-It-Yourself fundraising allows your constituents to choose how they would like to participate any time of year and anywhere in the world. Supporters can choose to donate on their birthday, create a custom fundraising event, or create a page in honor of a loved one. Leverage TeamRaiser to get your supporters involved in a way that closely resonates with them.
Integration
TeamRaiser is integrated nicely with Luminate Online, allowing you to manage all your online initiatives in one place.
JustGiving
OVERVIEW:
As Blackbaud’s newest acquisition, JustGiving is a fundraising leader in the U.K. market that adds a new personal crowdfunding capability (individuals raising funds for other individuals). JustGiving is a one-stop-shop that enables all types of fundraising and giving.
The platform helps you and your fundraisers champion your story and maximize donations from a series of activities that helps you build bonds between you and your supporters and advocates. As of right now, it doesn’t integrate with Raiser’s Edge which is a negative compared to the other two platforms, it does however integrate with EventBrite.
FEATURES WE LOVE:
Campaign Template
You can have a page up and running in just a few minutes with templates that have all the components of a best-practice fundraising page. You can customize things such as colors, text, and photos.
Page Promotion
JustGiving promotes your cause to their community of 22m, which is a pretty awesome feature to have included in your campaign to reach even more people.
WHEN TO CONSIDER THE JUSTGIVING PLATFORM:
JustGiving’s social giving platform has made it simple for people around the world to contribute to causes they care about with an easy-to-use interface for your organization and supporters. Because of its ease in setup, JustGiving is best for the following:
Fundraising Pages
Tailored to your brand colors and customized with your story, Fundraising Pages help people fundraise and spread the word about your cause. With an award-winning email and iPhone app, Fundraising Pages makes sure that every fundraiser has the right coaching and tools to achieve their fundraising target.
Crowdfunding
Launch a campaign in minutes and crowdfund the money you need for a specific project or appeal. People can not only donate to the campaign, but fundraise for it too – which helps your story travel further. JustGiving adds momentum by promoting your campaign to those in their 22m community most likely to care.
NEED HELP DECIDING?
The team at Doing Good Digital has helped many clients choose the best fundraising solution for their Peer-to-Peer events, especially Blackbaud peer-to-peer fundraising products. Our consultants can walk you through a discovery process to help you evaluate your goals and needs and make a recommendation for the best fit.
In addition to a suite of Blackbaud products, Doing Good Digital has partnerships in place with Engaging Networks, DonorDrive, Classy and other fundraising solutions that may also suit your needs.
We would love to hear from you! Drop us a line via our contact page.