Roper St. Francis Foundation
Abandoned Cart Campaign Automation
The Roper St. Francis Foundation wanted to energize their digital fundraising campaigns by boosting email engagement and raising more funds. They aimed to connect more effectively with their supporters and enhance the impact of their outreach while refining their email strategy to make their campaigns more compelling and successful.
Our Solution:
The Roper St. Francis Foundation faced the challenge of increasing engagement and fundraising through their digital campaigns. To address this, we designed a targeted solution focused on revitalizing their email outreach.
Strategy
Our strategy included implementing an abandoned cart campaign, aimed at re-engaging potential donors who had begun the donation process but did not complete it. By sending personalized, timely follow-up emails, we encouraged donors to finalize their contributions.
These emails can highlight the impact of their donation, remind them of the causes they care about, and create a sense of urgency by showcasing specific campaigns or funding goals.
Technology Requirements
This type of automation can be created on Blackbaud Luminate Online® and Engaging Networks fundraising platforms.
The Impact of Personalization
By addressing donors who had initially shown interest but didn't complete their donation, we demonstrated how personalization can be impactful. We successfully converted a substantial portion of these interactions into meaningful contributions, showing the value of a strategic and well-executed email approach in boosting fundraising efforts.
153
Messages Sent
36%
of Revenue from Full Campaign
26%
Click-through Rate
$1,717
Average Gift
Platforms That Can Be Used:
Blackbaud Luminate Online®
Engaging Networks
Ready to connect?
Excited to supercharge your next digital fundraising campaign with an abandoned cart journey? Contact us today!
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